Archive for the ‘Here's an Idea’ Category

True Fan Boost 2009

Posted by Arlo on Sep 7, 2009 under Here's an Idea

Last year on Labor Day, I posted an entry on this blog about something I called “the True Fan Boost.”  The idea was to use Labor Day as a reminder to support the independent artists we love, either financially by buying some of their work or at least by sharing their work with others.  I’m going to do the same again this year.  If you like the idea, I invite you to do the same on your own blog, Facebook, or wherever seems most appropriate.

After the jump, in no particular order, are the artists I’m going to shell out some bucks for right now:
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True Fan Boost 2008

Posted by Arlo on Sep 1, 2008 under Here's an Idea

The Long TailWith only a week before Labor Day, it was a long shot that my little blog post would fire up the Internet with the True Fan Boost concept. I did send out an e-mail or two, on the off chance that someone with a larger readership would push the idea. I actually got a response back from Kevin Kelly, but after rereading it a few times, I realized that I may not have been clear enough in what I was trying to accomplish.

Kevin thought that I was out of synch with the 1000 True Fans concept by using Labor Day to support any and all artists (i.e., He thought I was encouraging people to go out and buy Aerosmith albums, Stephen King books, or any other products by established artists.) Not true. I want nothing more than to “boost” the sales of independent, internet-based artists with this idea. Aerosmith is out, Jonathan Coulton is in.

Kevin also seems to be focused only on the TRUE true fans – the ones that will drop $100 a year on their favorite artists. What I’m trying to do is mobilize the Lesser Fans (as he calls them), in addition to the True Fans, into an economic force. This may be beyond my means.

I really appreciated the comment left by Patricia on my last entry; she came at the idea from a marketing angle. She’s distilled my whole post down to one sentence:

True Fan Boost: Commemorate Labor Day by actually purchasing the creative work of that wonderful artist you told yourself you’d support “someday.”

If you change “that wonderful artist” to “those wonderful artists,” then that’s what I’m going to do right now:

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Idea: The True Fan Boost

Posted by Arlo on Aug 22, 2008 under Here's an Idea

The Long Tail
Six months or so ago, Kevin Kelly wrote about a concept he called “1000 True Fans.” The idea was fairly simple: Nowadays, an artist may be able to leverage the long tail of the Internet to earn a living wage with as little as 1000 fans. I recently read over the top twenty or thirty Google results for “1000 True Fans,” catching up on the discussion. Most were enthusiastic, some tempered, others critical.

I saw a lot of top-down approaches to the idea, where the burden was on the artist to leverage his or her own fans. I got to thinking: What about a bottom-up approach? How can we, the fans, lend a helping hand to the artists whose work we enjoy?

Maybe you’re like me; maybe you’re not a capital-T, capital-F, True Fan of any particular artist, but rather a regular fan of many. Maybe, also like me, you often feel guilty that you’re not supporting these artists as much as you could be. They provide all the stuff we really want for free: the web comics, the mp3s, the podcast videos. We know they’re trying to make ends meet with their T-shirt sales, CDs, and PayPal donation buttons, but we keep telling ourselves, “I really should buy that someday,” without ever spending the 3 minutes necessary to enter our credit card information.

I believe we could harness the power of web 2.0, trust linking, or whatever else you want to call it, to give a big financial boost to our favorite artists. At least one day a year, we set aside the time to make those well-intentioned, but forgotten purchases. I would call it Fan Appreciation Day, but that’s already in use (and has exactly the opposite meaning, at least in the sports world.) Therefore, I propose we call this the True Fan Boost.

Here’s how I envision it:

We designate a day where every fan is encouraged to buy at least one item from an artist (or artists) they appreciate.  Local, indie, or mainstream – doesn’t matter - any artist that’s appreciated. 

Each blogger that participates will write an entry on the designated date with the title “True Fan Boost 2008″ outlining which artists they’ve financially contributed to. Disclosure of dollar amounts is unnecessary, but links to the artists’ sites are encouraged.

The following day, searches for “True Fan Boost 2008″ will yield a wealth of new artists that the fans themselves have designated worthy of our hard-earned money. Trust linking takes over, and hopefully, many new artists will be given wider exposure.

And here’s the best part: Artists whose work we enjoy will hopefully notice a large uptick in sales on or around that date. Ideally it could become something they count on, year after year.

So, the question is… WHEN?

How about Labor Day? Yes, I know that that most people aren’t in front of their computers during work holidays, but that just means we’ll have a greater signal-to-noise ratio. (You need an excuse to flex your blog’s “post on date” muscles, anyway, right?) Furthermore, sales should stand out on a holiday and even the name “Labor Day” sort of fits.

So, what do you say? Think the idea has merit? Will you join me on Monday (or Tuesday, or Friday – the timing isn’t as critical as the payment) in distributing some of our hard earned wealth to people whose work we enjoy?  (Personally, I’m looking forward to dropping a couple hundred dollars on all the DVDs, CDs, T-Shirts, comics, and books I’ve been meaning to buy for months now. It’ll be like Christmas!)

If you’ve got a suggestion for improving the concept, I’d love to hear it. It goes without saying that this won’t be a success for any artist if I’m the only one that commits.  If you’re on board, consider helping spread the word.  Also, if you’re planning to make your own True Fan Boost 2008 blog entry, by all means, use the comments below to link to your blog – I’m happy to find more artists who deserve my money!  In the meantime, I’m going to write up and pre-post my own TFB’08 entry…

The Great Pocket Knife Exchange

Posted by Arlo on Mar 12, 2007 under Here's an Idea

Wengers The Giant, a $1200 pocket knife.Here’s an Idea:

I used to carry around a Victorinox Swiss Army knife.  The first one I owned was a present for my 16th birthday.  Thinking back, I must have had that red-and-white knife in my pocket most every day for 13 years or so.  I took it to work with me every day and it was an essential tool to take on vacations to foreign countries.  Then, of course, September 11th, 2001.  Being a big fan of traveling without checked luggage, I was forever forced to leave my knife at home.  Sadly, after a month-long vacation at the end of 2001, I got used to an empty pocket.

I still have a Swiss Army penknife on my keychain; however, I only ever seem to use it for cutting through packaging tape.  I miss the utility of a bigger knife, but I’m not sure I’ll ever go back to carrying one.  The spot I reserved for it, my right front pants pocket — keys on the left, wallet back right, loose change goes uncomfortably in the back left, otherwise it scratches up my phone or flies every which direction when I extract my keys — is now occupied by a cell phone.

I’ll wager the biggest hazard to Swiss Army knives and Leathermans (Leathermen?) is the TSA.  We’ve all heard stories of the stressed-out passengers who, after hours spent zigzagging through airport security lines, are forced to give up their expensive Swiss Army Knife, Leatherman, Zippo lighter, or any number of other “terrorist” items like, you know, a bottle of Diet Coke.  Rather than allowing the TSA to auction off our personal items on eBay, there’s got to be a business model here.

Idea:
Set up kiosks in each airport, ideally in close proximity to the TSA screening areas.  When items are inevitably confiscated, passengers would be given the opportunity to trade them in for a ticket.  The ticket will record what item was left behind, and will be redeemable for an equivalent item, at a similar kiosk, in the airport of their destination.

I’m thinking this would work a lot like the DVD rental stores that have been popping up in airports.  Rent a portable DVD player and a couple movies in Sea-Tac, return them to a different store on the way to the baggage claim at LAX.

Unfortunately, there would be no guarantee that the kiosk at your destination would have the same model of pocket knife for exchange.  In that case, the enterprising business could opt to let you select an item of equivalent value, or let you keep your ticket until you return home.  If all the kiosks’ inventory were tracked by computer, it should be easy enough to notify the “home airport” to hang on to the passenger’s original item until their return.  In fact, that could be another whole aspect to the business.  Instead of an exchange (which would only really be advantageous to the passenger that simply must have a pocket knife or lighter while traveling), the kiosk could simply be a storage area for those passengers that forgot to leave behind or check their “dangerous” items.  It could operate like a pawn shop, holding the item for a set amount of time before ultimately gaining the right to sell unclaimed items for a profit.

An idea like this would initially only work in the major airports, but over time, if inventory is collected and redistributed intelligently, I could see it expanding to out-of-the-way places like Juneau International.  Of course, to make it profitable, the business would probably have to charge for the service, but I’d much rather pay a small fee than surrender a 13-year-old birthday present to the TSA simply because I was running late for my flight.

Vanity Press, Done Right

Posted by Arlo on Jan 22, 2007 under Here's an Idea

What ifHere’s an idea.

Recently I read about some bloggers who had been devastated by the loss of their writings.  It sounds like this wasn’t just a coincidence, but rather a global problem with the service they were using, Blogger.  Doesn’t matter; I run my blog with Wordpress.  But it did get me thinking.

Once upon a time, I installed a word count plug-in on my blog.  It’s right up there at the top of this page.  As I write this, the total is up around 168,000 words.  That’s a hell of a lot of information to lose.

Oh, I’ve got backups.  My web host can roll back to a previous image of the server at a moment’s notice.  Plus, Wordpress has a MySQL database backup option.  Heck, if worse came to worst, I could go back to the original text documents I used to compose each entry.  Of course, they’re often not the final edits, don’t contain the photos posted along with them, and they’re spread out among four computers and various backup discs…

You know what would be cool?  Getting a copy of my blog printed as a book with one of those online vanity presses.  I’m under no illusions that it would be of interest to anyone but myself, but you have to admit that it’d be a pretty neat-o way to archive all I’ve written.

I’m psyching myself up to tackle this daunting project.  Lulu.com has a very robust offering of printing methods; I’ll probably use them.  And while I’m confident that, in time, I can figure out their processes, I’m not looking forward to formatting 168,000 words and photos to their precise requirements.

Idea:
Someone should create plug-ins for the major blog services (Wordpress, Movable Type, Blogger, etc.) that automatically download the entire contents of a blog and saves that information in pre-defined, ready-for-the-press, .pdf templates.  Templates ready-made for specific-size book formats on a site like Lulu.com would be perfect.

Wouldn’t it be cool to order a book version of your blog with just a click or two?

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